AALBORG WHITE Cement Showcase in ARCHIDEX 2014 Exhibition

Aalborg Portland Malaysia Sdn. Bhd. participated in the 15th Malaysia Architecture, Interior Design & Building Exhibition (ARCHIDEX 2014) at Kuala Lumpur Convention Centre in Malaysia from 25th to 28th June 2014. The ARCHIDEX 2014 exhibition was organized in conjunction with the 16th Asian Congress of Architects, which is attended by more than 5,000 architects from around Asian countries.

Dry Mix Texture Render displayed at APM’s booth, this year included more colour schemes combined with an on-site product demonstration by an applicator. This Dry Mix Texture Render is applied as external rendering which require no painting, hence will subsequently give more savings especially in relation to paint and labor cost.  Apart from the Dry Mix Texture Render, other dry mix products such as white tile adhesive, bricklayer mortar for laying bricks application, skim coat and cement paint, were also displayed at the booth with great success.

Among other displayed AALBORG WHITE cement based applications are architectural manmade stone and highly refined architectural precast benches, all of which made from AALBORG WHITE cement.  All these white cement products were part of the artistry creations in Aalborg’s booth.  From the visitors’ perspectives, the booth product showcase has given lot of inspirations to the white cement applications and this has again strengthened APM’s image as a global white cement player in the local construction industry.